How building an HTML-first site doubled our users overnight

June 14, 2026

I have nothing against heavily client-side applications, in their place. But this is just a big form - it’s not showing real-time data. Our user could be standing in the middle of a field on a new-build housing estate, holding a decade-old commodity android phone they bought in Tesco. Shipping them 20MB of javascript before we even render a form would be a ridiculous thing to do.